Tenacious Hearts Designs is a survivor-led small business creating awareness gifts for underrepresented cancer journeys and the medical professionals who support them.
What Makes Us Different
♥ Survivor-led, experience-informed
Every product comes from lived experience, not market research.
♥ Focused on the overlooked
We champion cancers that rarely get visibility, along with the medical professionals and caregivers who work behind the scenes.
♥ Authentic messaging
No toxic positivity. No generic “warrior” talk. Just honest, heartfelt recognition.
Our Story
Tenacious Hearts Designs was created from a lifetime of watching cancer touch nearly everyone we love.
In 2024, our founder was diagnosed with endometrial cancer. Cancer had already shaped her family’s story long before that. Within just a few generations, her family has faced stomach, breast, skin, thyroid, colon, bone, blood, liver, lung, prostate, and esophageal cancers.
Each diagnosis came with its own challenges, its own awareness ribbon, and its own level of visibility within the broader world of cancer support.
During treatment and recovery, she searched for awareness products that reflected her own journey and found almost nothing. While pink ribbons were everywhere, peach ribbons were nearly invisible. The same was true for bladder cancer, esophageal cancer, and many other diagnoses that affect tens of thousands of people every year.
So she created what should have existed all along.
This business was built not to compete with existing awareness movements, but to expand them in a thoughtful and inclusive way.
What We Believe
We believe the following:
- Every cancer deserves awareness, not just the most visible ones
- Every diagnosis deserves dignity, not comparison
- Feeling seen matters, especially during the hardest moments
- Recognition should extend beyond patients to the medical professionals and caregivers who walk alongside them
Tenacious Hearts Designs exists to fill the gaps in cancer awareness with intention, respect, and without hierarchy.
What We Create
We design heartfelt gifts for:
- Underrepresented cancer journeys
- Survivors and those currently in treatment
- Caregivers who give endlessly behind the scenes
- Medical professionals whose specialized work often goes unrecognized
Our products include awareness ornaments, drinkware, apparel, and appreciation gifts. Every item is created with authenticity, care, and lived experience.
Each design is meant to say, “I see you.”
How We Work
All items are made to order through trusted production partners and sold through our Etsy shop. This allows us to focus on thoughtful design, quality, and care.
Tenacious Hearts Designs is a survivor-led small business. This is not a trend-driven brand or a mass-produced awareness shop. It is personal.
Thank You for Being Here
Whether you are here as a survivor, a supporter, a caregiver, or a medical professional, you belong here.
Thank you for helping expand awareness, honor overlooked journeys, and make space for every story.