Our Story

Tenacious Hearts Designs was created from a lifetime of watching cancer touch nearly everyone we love.

In 2024, our founder was diagnosed with endometrial cancer. Cancer had already shaped her family’s story long before that. Within just a few generations, her family has faced stomach, breast, skin, thyroid, colon, bone, blood, liver, lung, prostate, and esophageal cancers.

Each diagnosis came with its own challenges, its own awareness ribbon, and its own level of visibility within the broader world of cancer support.

During treatment and recovery, she searched for awareness products that reflected her own journey and found almost nothing. While pink ribbons were everywhere, peach ribbons were nearly invisible. The same was true for bladder cancer, esophageal cancer, and many other diagnoses that affect tens of thousands of people every year.

So she created what should have existed all along.

This business was built not to compete with existing awareness movements, but to expand them in a thoughtful and inclusive way.

---

What We Believe

We believe the following:

• Every cancer deserves awareness, not just the most visible ones
• Every diagnosis deserves dignity, not comparison
• Feeling seen matters, especially during the hardest moments
• Recognition should extend beyond patients to the medical professionals and caregivers who walk alongside them

Tenacious Hearts Designs exists to fill the gaps in cancer awareness with intention, respect, and without hierarchy.

---

What We Create

We design heartfelt gifts for:

• Underrepresented cancer journeys
• Survivors and those currently in treatment
• Caregivers who give endlessly behind the scenes
• Medical professionals whose specialized work often goes unrecognized

Our products include awareness ornaments, drinkware, apparel, and appreciation gifts. Every item is created with authenticity, care, and lived experience.

Each design is meant to say, “I see you.”

---

How We Work

All items are made to order through trusted production partners and sold through our Etsy shop. This allows us to focus on thoughtful design, quality, and care.

Tenacious Hearts Designs is a survivor-led small business. This is not a trend-driven brand or a mass-produced awareness shop. It is personal.

---

Thank You for Being Here

Whether you are here as a survivor, a supporter, a caregiver, or a medical professional, you belong here.

Thank you for helping expand awareness, honor overlooked journeys, and make space for every story.